Branding 101
Brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel.
Working together to apply our identity across Girl Scouts branded materials will ensure that we move forward with a coherent look and feel that makes our brand stand out.
Training 
Brand FAQ
General Guidelines
Language and Wording
Color and Fonts
Trefoil and Servicemark
Please review the guidelines below and throughout this page before requesting the artwork.
When scaling artwork, do not stretch it disproportionately. To keep artwork proportionate, use the corner to drag (not the side) and (in most programs) hold the shift key.
To request additional versions of the Trefoil or Servicemark, email communications@girlscoutssa.org
Trefoil
- The Trefoil is the simplest and most potent expression of our brand.
- Can be used without the servicemark in communications where the Girl Scout brand has already been established.
- Green is our signature color and should be used in formal settings and for audiences who are unfamiliar with our brand.
Trefoil Don'ts
- Never use more than one Trefoil in the same application.
- Never crop it.
- Never rotate it.
- Never use it as a pattern.
- Never add effects to it.
- Never outline it.
- Never wrap text around it or lockup text close to it.
- Never use it to replace a typographic character.
- Never place text inside of it, including page numbers.
- Never place the Trefoil next to text.
To download, right-click image and select "Save Image As"
Servicemark
- The Girl Scouts of Southern Alabama Servicemark is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups.
- Whenever possible, the text should be black and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.
- Members should always use the servicemark that includes the council's name.
Photography and Other Graphics
T-shirts, Patches, and Branded Items
Social Media and Websites
Talking to the Media
