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Merchandise Guidelines

Girl Scouts has both iconic colors and shapes that identify the organization. All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting! Here are some guidelines to use in communicating about Girl Scouts:

When do I need to use a licensed vendor?

Product Sale Regional Licensed Vendors must be used when merchandise is:

a.  for resale

b.  to be given away at fee-based events or activities, including camp.

All promotional and marketing materials, products, and designs—both in print and online—must be GSUSA approved.

When can I use a non-licensed vendor?

Non-licensed vendors may be used when merchandise is

a. not for resale

b. not involving fee-based activities, including camp

c. for internal/staff needs, recruitment, promotions, program materials, gifts, awards, or recognitions. 

d. for troop/group/service units and purchased with group funds and given to every member at no cost.

Councils are responsible for providing one-time-only approvals for these products and ensuring that product graphic guidelines are followed:

a. choosing safe and appropriate products, designs, and themes

b. adhering to branding specifications

c. customization needed for councils, volunteers, troops/groups, service units, and members (council name, council initials, city, or state and may also include specific troop or service unit identification)

d. ensuring quality workmanship

e. confirming compliance with governmental regulations (e.g., CPSIA testing requirements).

How do I use council logo/Girl Scout logo?
  • The logo should appear on every flier, letter, or product that communicates about Girl Scouts.
  • It must appear in the upper left-hand corner of a document.
  • Margin and/or clearance area around the service mark is determined by the height of the “g” in the service mark itself.

Never change the configuration of the Girl Scout or council logo.

Which font should I use?
  • Always use Georgia as the font on all Girl Scout communications/fliers/products.
What about colors?

Questions? Feel free to e-mail Marketing and Communications