Girl Scouts In the News: March 2010 Archives

Please check out the terrific story about the new Girl Scout Cookie Campaign in this week's issue of The NonProfit Times

 

GSUSA Marketing and Communications team members were interviewed, as were the external creative team of Chris Moore and Andre Basso, who created the "What a Cookie Can Do" video.

 

We love the new video, and we're excited everyone else does, too!

There was a great article in yesterday's USA Today!  It's all about Girl Scouts' green efforts as we prepare for our 100th anniversary.  Girl Scouts has always been green, but through the Journeys and the Forever Green project, we're taking green to a whole new level.  The Forever Green project is being piloted in 10 councils, and will expand nationwide next year.  I know I'm excited to take part in the Forever Green project - are you?

GSUSA just let us know that in celebration of Girl Scout Week, the CBS Early Show will air a Girl Scout segment tomorrow morning (Thursday, March 11, 2010) beginning at 7:30 a.m. (We believe this is Eastern Standard Time, but haven't been able to confirm yet.) At about 8:30 a.m., one of the hosts will conduct an interview with Laurel Richie, Chief Marketing Officer, about new things going on in Girl Scouting.   Laurel Richie is the special guest speaker at our annual meeting, March 27!

 

Girl Scouts from at least five Tri-State area councils will fill the CBS plaza; and former Girl Scout Gold Award earner Chelsea Masterson--along with current Girl Scout Troop Leader from Girl Scouts of Jersey Shore (see Troop Web site: www.orgsites.com) is expected to chat alongside Laurel about the benefits of Girl Scouting.

 

Happy Girl Scout Week!  


Elizabeth Farry, community relations manager for the Girl Scout Council of Colonial Coast, talks about using Girl Scout Cookies as ingredients in other recipes. Farry has tried many of the recipes on the Girl Scouts' Web site, including fried Caramel Delights, Thin Mint brownies and Do-Si-Dos peanut Thai chicken.

Girl Scout Cookies have been something of an institution in this country for more than 80 years, and the ads have been updated over time. But in 2010, the changes are going further. This season, girls are taking their pitches for the $700 million a year business online.

 

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