CEO: March 2011 Archives



liz_brent.jpgThis weekend our annual meeting will be in the Wiregrass.   We have been moving the annual meeting around the council, so every area has an opportunity to host it.   It is hard to find the right time for the annual meeting.   We have been trying to do it the first weekend of April.   Unfortunately, we have two large council events on top of the annual meeting, something we will work not to repeat next year.   Since many of you can't make the annual meeting, here are a few nuggets I will be sharing:  

The cookie sale was FANTASTIC!   Thanks for your patience in working with the girls to have such a successful program.   The girls sold 9.45% more this year than last year.   And last year we were up 9%; that is AMAZING in this economy.  

We completed the 2009-2010 fiscal year, which ended September 30, 2010, with 15% of income over expense.   This is the third year we have closed out the year in a positive financial position.   We still need to plant 117 acres of trees at Camp Humming Hills, which will consume some of the extra cash.   In the meantime, I have been working to improve all our camp properties as we have had the funds available.   Hopefully you will notice some of those changes.  

I'm working on a draft facilities master plan for comment.   We will take those comments, integrate them into the facilities master plan, then work to start a capital campaign to fund some of the improvements at all our properties.   I visited all of the council properties with a property consultant from GSUSA a few weeks ago.   He was positively impressed with our properties and indicated he didn't feel that we had too many.   Hopefully this business news, coupled with some quality council programs are creating a great leadership development experience for the girls you work with.   Thanks for all you do!

2010-AllStarLogo-75px-114px.pngGirl Scouts of Southern Alabama received the 2010 All Star Award from Constant Contact®, the trusted marketing advisor to more than 400,000 small organizations worldwide.  Girl Scouts of Southern Alabama is one of Constant Contact's 2010 top performers and most prolific user of its tools, whether within Constant Contact's e-mail marketing, social media marketing, or survey products - or a combination of all three.

Constant Contact looked at criteria including the following when selecting this year's All Stars:

·    Frequency of campaigns and surveys
·    Open, bounce and click through rates
·    Usage of social features
·    Mailing list sign up tools
·    Use of reporting tools

"We work hard to listen to our customers, and we use that feedback to create products and services designed to help them better engage with their customers and prospects," said Gail Goodman, chairman, president and CEO of Constant Contact. "The Constant Contact All Star Awards are our way of recognizing our customers that have successfully used Constant Contact to market their companies. We have some of the most committed, passionate customers out there and we're proud we can be a part of their continued success."

liz_brent.jpgWe recently had a Boy Scout who was working on his Eagle project for the girls of this council. Like a Girl Scout Gold Award, the Eagle project is one that consumes a great deal of time, but results in making a difference in the lives of others.   If you know of a boy interested in an Eagle project with the council please let us know.   We will try to find a project that will interest him and benefit the girls.

liz_brent.jpgI've been watching with interest the progression of the Silver Award project Troop 8442 is working on in Fairhope.   They have partnered with Smart Coast to make their community more pedestrian friendly.   The troop has done some research, doing their homework on how to improve the community they reside in, and on Monday evening, February 28, they made a presentation to the city council that passed.   The plan is the city will install signage and enforce laws that protect pedestrians in crosswalks.   Cori Yonge, the troop leader, reports that everyone in the troop has done something to make this change in their community happen.   Isn't it amazing what a group of determined girls can do?   And isn't is inspirational to see these girls exhibit their leadership to make their community a better, safer place for all?!



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