More than just cookies and camping? You bet! Now it's time to spread the word!

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You and I know the value of Girl Scouting.  We've seen first-hand the way girls evolve into leadership roles, marveled as they learn new things and watched them proudly as they make valuable contributions of time to their community.

As a Brownie mom, I love watching our sweet group of girls learn how to work together and become stronger, more independent young ladies through the Girl Scout Leadership Experience.  Sure, you and I have experienced all of this first-hand, but what about the wider community?  What do they think of when you say Girl Scouts?  You got it - cookies and camping!

Girl Scouts of Southern Alabama is working to change the way the Girl Scout program is perceived within our communities with an educational media campaign directed toward changing the way members of our community traditionally think of Girl Scouting.

We know that cookies, crafts, and camping remind many people of being a Girl Scout, but these days, Girl Scouting is so much more.  For example, did you know Girl Scout Alumnae credit Girl Scouts with preparing them to face life's challenges and opportunities with resourcefulness, ingenuity, and discipline? Research shows that, compared to women who were not Girl Scouts, Girl Scout alumnae feel more capable and competent in their adult lives, have more supportive social relationships, and feel more optimistic about their futures. How incredible is that - and who wouldn't want this for their own daughter?!

Girl Scouts of Southern Alabama (GSSA) has the reach and experience to help girls in our community navigate an increasingly complex society. We offer many educational and exciting programs, such as those involving STEM (Science, Technology, Engineering, and Math) to help girls realize their full potential in a career path of this nature. This year alone, GSSA has teamed up with Auburn University, Auburn University Montgomery, and University of South Alabama to provide fun, interactive STEM activities for Girl Scouts. Girl Scouts of Southern Alabama also has a competitive robotics team.

Girl Scouts can build robots. They can become Congressional leaders. They can do anything they set their mind to, but not without the help of the community. Because when girls succeed, so does society. This is the message we're spreading across southern Alabama. Be on the lookout for digital billboards, advertisements and articles featuring Girl Scouts and help us spread the word that Girl Scouts is indeed much more than simply cookies and camping.

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