Fund Raising is Changing

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Fund raising is taking on different forms than it once did, and social media provides all sorts of new opportunities for us to raise funds for our girls in southern Alabama.   Last week we rolled out a new opportunity to support GSSA through Socialvest, which is an online donation service.  The process is fairly simple -- you sign up online and then when you are shopping at one of its participating companies, the Socialvest icon actually shows up at the top of your browser to tell you what percentage of your purchase will be given back to GSSA.   This is a quick and easy way to raise more funds for girls and girl programs.

Girl Scouts, unlike the Boy Scouts, historically is not very effective raising funds.   Part of it is our reticence to ask.   Where more than 75 percent of our income comes from the cookie program, the Boy Scouts raise more than 75 percent of their income from fund raising.   Clearly, they can learn about how to sell products from us, and we can learn how to raise money from them.   One of the GSUSA fund development vice presidents notes that there is more money given to animals in this country than there is to girl leadership and development initiatives.   Don't get me wrong, I love my pets, but that is a staggering statistic to me and something we need to change.

You are able to raise funds for your troop by participating with those organizations that partner with non-profits, some of them are Ruby Tuesday, Yolo, Five Guys, Cheeburger Cheeburger, CiCi's Pizza, ChuckECheese and other family  friendly restaurants.  Occasionally, council-wide fundraising events with restaurants and other local businesses are scheduled, but if your troop is interested in a money-earning activity, consider taking advantage of this opportunity too.  Like other money-earning projects, simply submit a completed money-earning activity application at least two weeks in advance to fund development staff. 

For larger companies and organizations there are some limitations for sponsorship requests.  I used to work at a university and we found that when we coordinated our requests to companies more people benefitted.   Currently BASF is working on constructing a storage building at Camp Scoutshire Woods so we can get the storage out of the recreation hall and provide more room for girl usage.   We also have an agreement with Books-A-Million where a portion of all voucher sales on designated days will benefit GSSA.  This agreement applies to all stores in central and south Alabama.

All sponsors must be approved by fund development staff prior to signing an agreement or making a request.  Sometimes fund development staff needs to do research about whether GSSA has already made a request. 

At the recent GSUSA CEO work session, we discussed that we need to ask more of our alumni, but many women don't recognize that they are alumni.   If you were a Brownie or Daisy, you were a Girl Scout, too, and many women do not understand that.   We are working to find more ways to highlight being a Girl Scout and how it improved your life.   If you are having an event in your community and are involved with women who might have been Girl Scouts, let us know and we will send your troop the alumni information form so we can get them involved again

Thanks for all you do.   For questions concerning fund raising contact mstallworth@girlscoutssa.org if you are in the northern part of the council or vedington@girlscoutssa.org if you are in the southern part of the council.


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