About "Watch What You Watch"
Girl Scouts of the USA, along with the National Association of Broadcasters, the National Cable and Telecommunications Association, and The Creative Coalition, believe every child deserves to live in an environment that fosters confidence and character. We recognize that as children's media use continues to increase, all youth would benefit from experiencing healthy and positive messages about girls and women.
"Watch What You Watch" hopes to build awareness about the need to pay attention not to just what kids watch, but how they watch it. Now more than ever, tools such as media literacy, public education and career exploration can be invaluable to young people. "Watch What You Watch" offers a clearinghouse of resources and tools that girls, parents, communities, and the media industry can use to help young people encounter and use media content that inspires, empowers, and engages.
Girl Scouts Promoting Healthy Media Images
Girl Scouts is the premier leadership organization for girls and a leading authority on their healthy growth and development. As the leading voice for girls, we are committed to addressing the issues important to girls, such as self-esteem and body image. Positive media messages could foster higher self-esteem and a positive body image for girls, while highlighting healthy relationships and strong role models. To improve girls' lives, Girl Scouts is raising awareness about the importance of promoting positive messages about girls and women.
"Watch What You Watch" also connects you to research, programs, and policies Girl Scouts is developing to elevate the importance of healthy media images. Our innovative research sheds light on the impact media can have on girls' body images, relationships, and overall health. The soon to be released program, It's Your Story- Tell It!, will create opportunities for girls to improve their self confidence and media literacy skills. The Girl Scout Advocacy Network offers a forum to take action on this topic.