GSUSA announced today a new online safety campaign with Microsoft. The name of this initiative is LMK (text-speak for "let me know"), and the program is designed to build girls as leaders in promoting online safety. The web site is http://lmk.girlscouts.org.
What is LMK?
LMK ("let me know") is an online safety campaign created in partnership with Girl Scouts of the USA and Microsoft. The campaign includes an interactive Web site for girls, as well as an e-newsletter and Web site for adults. Each month, an all-girl editorial board explores a different internet safety topic online and then shares what they learned in the e-newsletter, which is distributed to adults the following month.
What can girls expect to find on the girls' Web site?
Girls can anticipate learning more about internet safety through a fun and interactive Web site which includes forums, video features, articles, quizzes, polls, games and a question & answer column from internet safety expert, Parry Aftab. There is also a "digital patch", Girl Scouts' first ever!
What about the adult components of the campaign?
The e-newsletter and adult site are designed to provide parents with timely guidance and also serve as a tool to help families have open and honest conversations about the dangers that lurk in cyberspace.
Why is LMK important?
With the escalating popularity, increasing access to the internet and online technologies, it is important for teens and parents to be aware of the dangers that exist in cyberspace. The LMK ("let me know") campaign not only creates a space for internet safety experts and teen peer advisors, it also provides guidance about topics like cyberbullying and online sexual predators. The adult components of the campaign help teens to bridge the digital generation gap between themselves and their parents.
What is LMK teaching my kid that she doesn't already know?
While many young people are aware of the issues of cyberbullying and online predators, not many people know how to keep themselves safe. The LMK campaign shows teenagers how to stay safe online by:
· Surprising girls with what they can learn about online safety;
· Inspiring girls to pass their learning on to their friends;
· Including their parents in a dialogue about online safety;
· Empowering girls to become thought leaders who advocate safe and responsible use of technology.
Why is the Girl Scouts partnering with Microsoft?
Girl Scouts of the USA is committed to helping today's girls become tomorrow's leaders. Thanks to the support of Microsoft, we are able to create a unique online learning experience for girls, which furthers our mission of building girls of courage, confidence, and character, who make the world a better place.