
GSUSA announced today a new online safety campaign with Microsoft. The name of
this initiative is LMK (text-speak for "let me
know"), and the program is designed to build girls as leaders in promoting
online safety. The web site is http://lmk.girlscouts.org.
What is
LMK?
LMK ("let me
know") is an online safety campaign created in partnership with Girl Scouts of
the USA and Microsoft. The campaign includes an interactive Web site for
girls, as well as an e-newsletter and
Web site for adults. Each month, an all-girl
editorial board explores a different internet safety topic online and then
shares what they learned in the e-newsletter, which is distributed to adults the
following month.
What can
girls expect to find on the girls' Web site?
Girls can
anticipate learning more about internet safety through a fun and interactive Web
site which includes forums, video features, articles, quizzes, polls, games and
a question & answer column from internet safety expert, Parry
Aftab. There is also a "digital patch", Girl Scouts' first ever!
What about
the adult components of the campaign?
The
e-newsletter and adult site are designed to provide parents with timely guidance
and also serve as a tool to help families have open and honest conversations
about the dangers that lurk in cyberspace.
Why is LMK
important?
With the
escalating popularity, increasing access to
the internet and online technologies, it is important for teens and parents to
be aware of the dangers that exist in cyberspace. The LMK ("let me know") campaign not only creates a space for
internet safety experts and teen peer advisors, it also provides guidance
about topics like cyberbullying and online sexual predators. The adult components of the campaign help teens to
bridge the digital generation gap between themselves and their parents.
What is
LMK teaching my kid that she doesn't already know?
While many
young people are aware of the issues of cyberbullying and online predators, not
many people know how to keep themselves safe. The LMK campaign shows teenagers
how to stay safe online by:
· Surprising girls with
what they can learn about
online safety;
· Inspiring girls to pass their learning
on to their friends;
· Including their parents in a dialogue
about online safety;
· Empowering girls to become thought
leaders who advocate safe and responsible use of
technology.
Why is the
Girl Scouts partnering with Microsoft?
Girl Scouts
of the USA is committed to helping today's girls become tomorrow's leaders.
Thanks to the support of Microsoft, we are able to create a unique online
learning experience for girls, which furthers our mission of building girls of
courage, confidence, and character, who make the world a
better place.