What is that
all about? Many of you know the
original story; that the cookie program started as girls learning to bake
cookies and selling them as a fund raiser.
Isn't it amazing how the world's largest girl entrepreneur program was
started by girls and was girl led? And
it started as early as 1917!
you can imagine, we have seen a lot of changes to the cookie program this year
with the move to allowing girls to sell cookies online. This is a positive move, as girls have asked
for this to happen and permission has been lagging. Because of concerns over girl safety, this
change did not move at "girl speed."
But with this said, selling items online and in a virtual marketplace
will be the world these girls inhabit.
changes the mix on the cookie program because sales will become more reliant on
the girl who has a good sales pitch and marketing for the e-mail recipient to
purchase their cookies. The online sale
does not replace or substitute from the regular sale of cookies to friends,
family, and at booth sales, so this is in addition to the other traditional
Our cookie baker, ABC, which has developed the online sales software, has assured
us they have done considerable testing around the safety issues of girls doing
online sales. One of the safety
features is that you cannot forward the e-mail from the Girl Scout from whom
you received it to your friends, colleagues, etc. The link is broken when forwarded, so girls
have to initiate the e-mail to make the online sale. If any of you experience something
different, please let us know at email@example.com.
has been some blogging about the cost of shipping of Girl Scout cookies sold
online. For anyone whose dining room or
home has been consumed in cases of Girl Scout cookies, this might not bother
them. Because this is the first time for
this type of sale, there are no reductions in the actual shipping costs. Or put another way, we do not have the volume
that a company like Amazon has to negotiate dramatically reduced shipping
rates. Our baker has determined that
purchasing a half case, whole case, or 8-pack of each variety sampler makes the
shipping cost effective, so the orders have to be of that size to make the
shipping costs bearable.
the cookie program always has everyone operating in high gear, each year we all
hear wonderful stories about what it does for the self-confidence of the girls
who participate. Every year we hear
about the quiet, shy girl who doesn't speak up at troop meetings. She's an introvert and doesn't interact a
lot. And then, one day at a booth sale,
this girl suddenly finds her voice. She
sheds the fright of speaking to people she doesn't know. She gracefully accepts "no" as a response
and isn't bothered by it. She has
discovered that she is an entrepreneur and a successful one. This happens every year to many girls.
The cookie program has five objectives for girls, which build their
self-confidence. They are goal setting, decision-making, money management, people
skills, and business ethics. We hear
stories that demonstrate each of those objectives during the program each
year. If you have some good stories to
share, please send them to firstname.lastname@example.org. We love to share those stories, and they
reinforce the power of the program.
want to remind people that this year the money management is more complex than
in previous years. The gluten-free cookie, the Trio, costs $5 a box, rather
than $3.50. This means you will have to
be more vigilant while you are selling cookies to be sure you collect the right
amount for the type of cookie sold. The
bakers assure us those who regularly purchase gluten-free products are not
bothered by the higher cost, but our concern is that your troop and your
parents remember the price difference.
I had someone complain to me about it, and I understand change is
hard. As an educator, my response is that
this creates a great opportunity for girls to practice their math skills.
hope the addition of online sales is yet another way for you to learn with your
daughter or troop member. We believe
this is a great opportunity for girls to experience the world they will
inhabit. As always, we can learn from
girls about how to market and make sales.
I hope your experience with the cookie program is a positive one.